Selling™ Overview

Gritty Selling™ is a comprehensive training system that balances the three crucial components of sales and relationship-building.

  • Grit

    Enabling high achievement through mindset. We foster the soft skills that drive perseverance, tenacity, confidence, and endurance toward short and long-term goals despite being confronted with obstacles.

  • Curiosity

    Reshaping what motivates sellers. We elevate sales performance through genuine curiosity which motivates salespeople to seek understanding, eliminate information gaps and drive innovation through divergent thinking.

  • Workflow

    Proprietary processes that land. Gritty Selling's™ proprietary workflows provides structure to interviews, sales calls, objection handling scenarios and elevator pitches needed to initiate, develop and deliver results during sales encounters and professional interactions.

CIRCL Selling Model™

The CIRCL Selling Model™ is Gritty's Selling™’s solution-centric sales model that is personalized to each customers’s specific needs, promotes mutual collaboration and enables psychological connection allowing for more impactful sales encounters.

  • Highlight the importance of connecting with customers using psychology. By targeting the emotional part of the brain and applying decision-making science, speed up sales, overcome obstacles, and boost sales effectiveness.

  • Understand each customer's specific difficulties, how those difficulties affect their emotions, and how it influences their actions by asking relevant questions and listening with empathy.

  • Recommend using an educational demonstration method that focuses on discussing industry and local market trends, highlighting the benefits of partnerships over simple transactions, and offering comprehensive solutions that align with current systems, processes, and organizational goals.

  • Close confidently using Gritty's 3-step method to address concerns, reintroduce the value, and set clear next steps ensuring to empower the customer to communicate important points to other stakeholders involved in the sales process.

Personalized Solution-Centric Approach

Every customer has a unique need that is specific to their past, current, and future situations. A personalized approach is not a one size fits all solution. The CIRCL Selling Model™ aims to comprehend each customers personal challenges, how those challenges make them feel, and how those emotions impact their behavior. As a result, salespeople earn the opportunity to strategically interrupt the customers’ current thinking process and encourage behavior change by providing value-based solutions and education.

By embodying a gritty mindset and incorporating strategic curiosity through the CIRCL Selling Model™ workflow, we enable high sales performance in individuals, teams, and organizations.